Color Psychology Secrets For Your Personal Brand
Color is one of the most impactful tools you must use when it comes to visual branding. In fact, it is so impactful that there is even a sub-field of psychology explicitly dedicated to the effects color has on our emotions. Today we’re letting you in on some color psychology secrets specifically for your personal brand.
Color alone triggers an emotional experience for the viewer. Being intentional about the color palette you’re using to define your personal brand will elevate you to “icon” status. Choosing your personal brand colors is not about saturating your life with various hues of your favorite color; instead, it’s about choosing colors that express your personality and lifestyle through visual elements. For example, if you’re dynamic and bold, your personal brand colors should reflect just that – you’ll want to use bright and impactful colors such as yellow, red, or orange. On the other hand, if your personal brand is rooted in traits such as elegance and prestige, you’ll want to incorporate black, white, and maybe hints of purple into your brand visuals.
To keep things simple for you, we’ve created a reference guide below to help you match your personality with the emotions colors invoke. We understand that you’re multi-dimensional and have more than one personality trait, so obviously, your brand will be reflected in multiple colors. Life would be pretty dull if we limited ourselves to just one way of being. Our recommendation is to write down your two or three most iconic and captivity personality traits – then match these traits to the 2-3 of colors below. Embed your selected colors wherever your brand shows up. Ultimately, your goal is for people to associate your selected colors with your brand. Colors are meant to reinforce and elevate your iconic personality traits.