Content is your road to creating and nurturing lasting relationships with your audience. Content is what establishes trust and authority in your niche, where you provide highly impactful and highly influential value to your sphere of influence and where your iconic self shines. In this episode, Natasha Lovely journeys with you to explore three different content forms that you can create to elevate your personal brand in the digital world. As a high-achieving, high-potential woman, you need to be thinking about your digital presence and how you are showcasing our valuable intellectual property online. After listening to this episode, commit yourself to create at least one new piece of content every week through one of these media forms.
By creating digital content you are expanding your moment of encounter to reach others who, without the internet, wouldn’t have otherwise encountered your brand. Creating digital content also enhances your moment of experience when people cannot be with you in person. Your iconic personal brand needs to provide another avenue for others to engage with you, learn from you, consume your value, and be captivated by your brilliance.
